Travel

Overview

  • Austin spent an estimated $1.48 billion on travel expenses in 2012
  • An estimated $387 million was spent on airfare in 2012 by the Austin DMA
  • Over half a million Austin DMA adults have taken a foreign vacation in the past three years and almost nine percent have taken three or more foreign trips in the past three years
  • Almost half the Austin adult population has taken a domestic trip by air
  • One million Austinites have stayed in a hotel/motel in the past 12 months and 14 percent have stayed in an upscale hotel

Audience

  • Thirty-seven percent of Austin adults who took a foreign vacation in the past three years have children at home
  • Among those that stayed at an upscale hotel, almost eight in ten are homeowners and 69 percent are married
  • Forty-four percent of the air travelers in the past 12 months are age 35-54 and 38 percent have kids in the home
  • Six in ten of those who took a European vacation in the past three years are college grads in a white collar profession
  • Among those who went on a Caribbean vacation in the past three years, almost 69 percent are married and a quarter have children in the household

Source: Scarborough Research R2 2012, Nielsen Claritas 2012

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