Sports

Overview

  • The Austin DMA spent $231 million in sporting goods stores, $113 million on fees to participate in sports and $148 million on admission to sporting events in 2011
  • Thirty-one percent of Austin adults have attended a professional sports event in the past 12 months
  • More than 216,000 Austin adults have gone to a UT sports event and 287,000 attended a high school sports event in the past 12 months
  • More than 128,000 Austin DMA adults have shopped for sports logo apparel and 188,360 have shopped for sports event tickets on the Internet
  • Almost a quarter of Austin adults have checked sports scores/updates online

Austin ranks in the top 20 media markets for:

  • Belonging to an exercise club
  • Jogging/running
  • Swimming

Audience

  • Six in ten Austin adults that have attended a professional sports event in the past 12 months have a household income of $50,000+
  • Almost three-quarters of those who checked sports scores or play fantasy sports online are homeowners
  • More than 40 percent of those who shopped for sports logo apparel or sports event tickets online have children at home
  • Sixty-eight percent of those who attended a UT sports event are age 35+
  • Almost half of sporting goods store shoppers have kids in the home

Source: Scarborough Research R2 2012, Nielsen Claritas 2012,Scarborough Research Multi-Market Study R1 2012

Our top solutions to reach audiences in the sports category: