Retail

Overview

  • The Austin DMA spent more than $23.2 billion at retail stores in 2011, including $3.8 billion at general merchandise stores
  • Per-household spending at furniture stores, clothing stores and shoe stores all index above the national average
  • More than 957,000 Austin DMA adults shopped at a mall or shopping center in the past 30 days
  • Almost half the adult population has purchased women’s apparel or shoes in the past 12 months
  • Almost three-quarters of the Austin adult population purchased home improvement items in the past 12 months

Audience

  • Thirty-eight percent of those that shopped at a mall or shopping center are age 35-54
  • Austin adults age 18-34 are 50 percent more likely to have purchased a stereo system in the past 12 months than the market average
  • Austin DMA adults with a household income of $100,000 or more are 22 percent more likely to purchase carpet or flooring than the market average
  • Households with children are 32 percent more likely to purchase athletic shoes than the market average
Source: Scarborough Research R2 2012, Nielsen Claritas 2012

 

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