Real Estate

Overview

  • More than 21,000 homes were sold in Austin in 2011, a 6.7 percent increase over 2010
  • The median price for homes bought in 2011 was $190,900
  • 2012 YTD sales have increased 18.4 percent over the same time period in 2011
  • Sixty-eight percent of Austin adults are homeowners

Austin ranks…

  • Number one for using the services of a real estate agent to buy or sell a home
  • Number nine for owning a second home or investment property
  • Number ten for using the Internet for real estate listings

Audience

  • More than 68,000 Austinites plan to buy a new home in the next 12 months
  • Sixty-eight percent of the Austin DMA lives in a single-family dwelling
  • Among those who used a real estate agent in the past 12 months, eight in ten are age 35+ and 79 percent have a household income of $50,000+
  • Among those who look at real estate listings online, three-quarters have a household income of $50,000+ and own a home

Source: Scarborough Research R2 2012, Scarborough Research Multi-Market Study R1 2012, Texas A&M Real Estate Center

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