Luxury

Overview

  • Austin’s 2012 average income of $72,500 is eight percent higher than the U.S. average
  • 97,600 Austin adults shopped at an upscale department store in the past three months
  • Over half a million Austin DMA adults have taken a foreign vacation in the past three years and nine percent have taken three or more foreign trips in the past three years
  • More than 255,000 Austin adults have eaten at an upscale restaurant in the past 30 days
  • Eleven percent of DMA adults own a second home or real estate property

Audience

  • Among those who spend $500 or more on fine jewelry, 85 percent are age 35+
  • Of those who own a second home or real estate investment, 47 percent have a household income of $100,000+
  • Thirty-seven percent of Austin adults who took a foreign vacation in the past three years have children at home
  • College grads are 72 percent more likely to spend $500 or more on cosmetics, perfume or skin care than the market average
  • Austin homeowners are 16 percent more likely to shop at a fine jewelry store and 35 percent more likely to spend $500 or more on fine jewelry than the market average

Source: Scarborough Research R2 2012, Nielsen Claritas 2012

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