Healthcare

Overview

$3.8 billion was spent in the Austin DMA in 2012 on healthcare
Austin DMA spent $1.8 billion on prescription and non-prescription drugs in 2012
More than 1.1 million Austin adults have health insurance
Over the past three years, 963,000 Austin adults have used a hospital and 555,000 have used an emergency room or urgent care facility
Almost half of the Austin adult population bought medication for allergies in the past year, that’s 45 percent more than the national average

Audience

Of those who used a medical specialist in the past 12 months, almost a quarter have a household income of $100,000+
Seventy-one percent of the Austin adults that went to an emergency room or urgent care facility are age 18-54 and 44 percent have kids at home
Among those who have had cosmetic surgery in the past three years, 44 percent are age 35-54 and 62 percent have a household income of $50,000+
Thirty-six percent of Austin adults who visit a dermatologist have a household income of $50,000+ and eight in ten own their homes

Source: Scarborough Research R2 2012, Nielsen Claritas 2012, Scarborough Research Multi-Market Study R1 2012

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