Overview

• More than $4.2 billion was spent with auto dealers in the Austin DMA in 2012
• New car registrations increased 13 percent in 2011 over 2010
• 306,000 Austin adults plan to buy or lease a new or used vehicle in the next 12 months
• Almost nine percent plan to buy a NEW vehicle in the next year
• 81,300 Austin adults bought a NEW car in 2012

Audience

• Austin owns slightly more domestic vehicles than foreign vehicles
• Price, value and location are the top two reasons Austinites choose a dealership
• Among those who plan to buy a new vehicle in the next 12 months, half expect to pend $30,000 or more
• Of the Austin adults who plan to buy a NEW vehicle in the next year, seven in ten are age 35+ and have a household income of $50,000+
• Among those who plan to spend $30,000 or more on a new vehicle, 69 percent are homeowners, half are married and almost a quarter have kids at home

Source: Scarborough Research R2 2012, Nielsen Claritas 2012, Polk Registration Data

Click on the button above to see examples of our creative team’s work!

Our top solutions to reach audiences in the auto category:

• Statesman Cars section in the Austin American-Statesman
• Statesman.com/Cars powered by Auto Trader
• Targeting on Yahoo!
• SEO/SEM
• Social Media
• Statesman iPhone and iPad apps
• Direct Mail
• Digital Retargeting
• REAL magazine
• Auto Dealer Directory
• Austin Community Newspapers
• Creative Services
• Research Services