Automotive

Overview

  • More than $4.2 billion was spent with auto dealers in the Austin DMA in 2012
  • New car registrations increased 13 percent in 2011 over 2010
  • 306,000 Austin adults plan to buy or lease a new or used vehicle in the next 12 months
  • Almost nine percent plan to buy a NEW vehicle in the next year
  • 81,300 Austin adults bought a NEW car in 2012

Audience

  • Austin owns slightly more domestic vehicles than foreign vehicles
  • Price, value and location are the top two reasons Austinites choose a dealership
  • Among those who plan to buy a new vehicle in the next 12 months, half expect to pend $30,000 or more
  • Of the Austin adults who plan to buy a NEW vehicle in the next year, seven in ten are age 35+ and have a household income of $50,000+
  • Among those who plan to spend $30,000 or more on a new vehicle, 69 percent are homeowners, half are married and almost a quarter have kids at home

Source: Scarborough Research R2 2012, Nielsen Claritas 2012, Polk Registration Data

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