Arts and Entertainment

Overview

  • Austin spent an estimated $2.1 billion on food away from home in 2012 and more than $875 million on alcoholic beverages
  • Austin’s per-household spending on admission fees for entertainment is 10 percent above the national amount
  •  226,000 Austin adults went to a paid music concert in the past 12 months
  • Austin ranks number one for buying movie tickets online and number nine for dining at a sit-down restaurant in the past 30 days
  • 257,000 Austinites have attended live theater in the past 12 months and nearly a third have gone to a museum

Audience

  • Among adult museum-goers, seven in ten are age 18-54 and 72 percent have a household income of $50,000+
  • More than a quarter of those that went to a sit-down restaurant in the past 30 days have a household income of $100,000+
  • Almost eight in ten Austin adults who attended a live music concert are age 18-54 and six in ten have a household income of $50,000+
  • Among Austinites going to the movies 40 percent attend opening weekend or attend within two weeks of opening
  • For Austinites visiting a sit-down restaurant, Mexican and Chinese are the top choices and 18 percent choose an upscale restaurant
Source: Scarborough R2 Research 2012, Scarborough Research Multi-Market Study R1 2012, Nielsen Claritas 2012

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