The Onion is a national publication and website that offers award-winning news and views that readers can’t get anywhere else. Every week, the attention-grabbing headlines and photojournalism paint a unique picture of the world.
A.V. Club, The Onion’s arts and entertainment section, provides thorough coverage of the week’s cultural happenings, be they local or national. From interviews and offbeat features through obsessive, pitiless reviews of the latest films, music, books, and video games, A.V. Club has readers’ interests covered, in print and online.
America’s Finest News Source is distributed to 26 of Austin’s desirable ZIP codes and reaches 57,000 readers in a typical week. Both The Onion and the A.V. Club have a solid editorial calendar, which includes covering the Oscars and a gift guide. It’s a popular, funny way to create serious business in Austin.
Avclub.com/austin expands what A.V. Club Austin does in the paper many times over. Its backbone is the calendar, which maintains a curatorial approach.
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Scarborough Research R2 2012