The Statesman, with its dynamic mix of print, digital and direct mail products, is the leading media in Central Texas and the right advertising fit for your business. More adults turn to the Statesman than to any local television, radio station, newspaper, online site or magazine. In fact, we beat top TV and radio stations one to one. Plus, our audience is impressive; they’re more educated and affluent. No matter the size of your company, the leading local media can work for you in a variety of ways.
The Statesman has been Central Texas’ watchdog, the trusted information source and the tireless reporters of the real story since 1871. Today, that trust translates into more than 641,000 Austin adults turning to the Statesman and our advertisers.
Our core brands are also making headlines: They touch more than 1.2 million different people weekly. But the Statesman doesn’t deliver our advertisers just any audience. Our print audience is more educated, affluent and controls almost half the buying power in the market — $24.2 billion. Now, that’s front-page advertising news.
We’re not just making headlines in print. Statesman.com is the leading and most-visited local news and information website. It enjoys the highest national percentage of local adults visiting a newspaper website. In 2012, for the second time in three years, it was awarded first place for online newspapers by the Texas Chapter of the Associated Press Managing Editors. Statesman.com is a first-rate site for first-rate advertising and results.
- 12.9 million page views per month (2012 monthly average)
- 3.5 million visits (2012 monthly average)
Global (All measured Statesman sites)
- 21.1 million page views per month (2012 monthly average)
- 5.5 million visits (2012 monthly average)
Scarborough Research R2 2012, Omniture Site Catalyst