With ¡ahora sí! — the trusted, local periódico for Spanish speakers — your business has an opportunity to reach Austin’s growing Hispanic market. The award-winning publication engages, informs and entertains readers. Recent surveys of ¡ahora sí! readers show that 76% frequently purchase products or services from ads in the publication.
¡Ahora sí! is written and edited by a full-time, national award-winning, multicultural staff. The publication delivers local, national and international news, sports, event calendars and advice columns en español to 74, 893 readers weekly. The publication is also actively involved in the local Hispanic community’s education, health and civic initiatives. ¡Ahora sí! enjoys a young audience — nearly 6 in 10 are ages 18-34. More than three-fourths have children in the household and 60% are married.
Complementing the weekly publication is the robust website, ahorasi.com, updated daily with news and information.
Source: Scarborough Research R2 2012