Before building an effective advertising message, there must be a solid foundation of research. The Austin American-Statesman research team can deliver comprehensive reports on the who, what, why, where, when and how of your target audience, the market and your competition.
We draw from sources like Scarborough, Nielsen, Claritas and Kantar Media to tell you more about your audience and how to reach them.
How do you compare to your competition? We analyze the market for the answers and make recommendations for how to get consumers to sit up and take notice.
Market Research and Analysis
To help you increase results and expand your business, our experts research the Austin market and the audiences relevant to your geographic region and business segment.
Media Analysis and Planning
Using our advanced software tools, we can analyze your current advertising plan and report if it is the most effective media to reach your target audience. We can also make recommendations on how to get a bigger bang for your hard-earned advertising buck.