We’re using augmented reality to connect our readers with videos, animation and other rich content in our stories and in your ads. To make it work for you, we upload your video content and link it to the image in your ad.
When users launch austin+, our augmented reality viewer, on their phone and scan that image, they access the video content that was uploaded.
Here’s a step-by-step of the Statesman reader’s experience:
1.) Get the app
Get the austin+ reader app by texting “PLUS” to 70123 or by searching for “austin reader” in the App Store or Google Play.
Look for this icon:
2.) Try it out
Look for photos in ads and stories that are PLUS ready. The austin+ icon will be in the corner of scannable image.
3.) When you see the icon…
Open the app on your device and hold it over the photo so it fills up the screen. When you see swirling blue circles, you’ll know content is loading.
4.) Enjoy enriched content
Videos, audio and other content can now be a part of your newspaper-reading experience.