Digital Audience

The Austin American-Statesman dominates Austin’s Online Audience. Learn how the  Statesman can effectively reach far more people in far more ways than anyone in the market.

Our Audience Scale

  • Total traffic over Statesman and Austin360 digital products is made up of over 5.5 million Unique Visitors who access over 21 million pages in a typical month.
  • attracts nearly 3.5 million visits and 12.9 million pages views.
  • Austin360 attracts 747,280 visits and 3.2 million pages views.
  • CMG’s digital partnerships with Google, Yahoo and Monster empower our advertisers with dominant extended-reach and dynamic targeting

Mobile & Social

  • CMG Austin delivers the largest mobile and social audiences of any local media group in the market.
  • CMG Austin has more than 115,000 Twitters followers and 31,660 Facebook fans, enabling social access to our most engaged users.
  • The mobile sites for and see over 780,000 Unique Visitors who access over 1.7 million pages.
  • The Statesman’s iPad app has been downloaded more than 19,000 times, generating 1.2 million page views per month.


  • CMG Austin empowers advertisers with its cutting-edge technology, enabling dynamic targeting and retargeting of consumers with scale and efficiency.
  • CMG can effectively target 7 ways: location, behavior, content, demo, retargeting, language and daypart.
  • CMG has more than 600 behavioral targeting categories and the ability through Google and Yahoo to extend our advertisers’ reach locally, regionally and nationally.
  • CMG can also dynamically target mobile users by geography, behavior and daypart.


Source: Omniture SiteCatalyst, Social Source: Facebook, Twitter